Use cases · Marketing
Click-to-WhatsApp ads: turn ad clicks into conversations and leads
Answer every Click-to-WhatsApp ad lead instantly and see which ads bring real conversations
How businesses use Awaaz with Meta Click-to-WhatsApp ads to answer ad leads instantly with an AI agent, qualify them, track each conversation back to its ad and get a 72-hour free messaging window.
The problem
Ads that open WhatsApp produce lots of 'Hi' and 'details please' messages. Replies take hours, leads go cold, and there's no way to see which ad brought the customers who bought.
How Awaaz helps
- Each chat from an ad shows the ad that was clicked, and the AI agent answers about that offer, not the general business.
- The first reply goes out within seconds, any time of day, and asks the one question that qualifies the lead.
- Chats from ads open a 72-hour window for free-form messages, so your team can follow up without templates.
- Qualified leads are tagged and pushed to your CRM or Google Sheet, with the ad recorded.
What it looks like
Customer: Hello! Can I get more info on this?
AI agent: Hi! Thanks for your interest in our free trial class. Could you tell me your child's age, so I can suggest the right batch?
Set it up
- Connect your WhatsApp number to the Meta ad account running your ads.
- Turn on the AI agent so ad leads get an instant reply.
- Set lead criteria and where qualified leads go.
What changes
- Ad leads are answered in seconds, not hours.
- You can see which ads lead to conversations.
- Your team follows up qualified leads first.
Features used
Ad attribution · AI agent instant replies · 72-hour free entry window · Lead capture and CRM push
Questions
- What's the 72-hour window?
- When a customer messages from a Click-to-WhatsApp ad, WhatsApp lets you reply freely for 72 hours, and those replies are not charged as conversations by Meta.
- Does the AI know which ad they clicked?
- Yes. The ad's headline and text are shown on the chat and given to the AI agent, so it answers about that offer.
Start free trial Try it on your own WhatsApp number, free for 14 days.